Marketing Intern | Creative & Performance Strategy
Led integrated marketing initiatives across social media, local search optimization, brand asset management, and internal systems development for multiple Urby properties. Combined creative storytelling with performance insights to strengthen engagement, discoverability, and operational consistency.
Social Media Strategy
Concept development, trend alignment, video production, performance analysis
Areas of Impact
Local SEO & Google Business Profiles
Optimized property listings, managed updates, strengthened search visibility
Brand Systems & Asset Management
Organized Brandfolder libraries, streamlined creative workflows
Research & Strategic Insights
Conducted market analysis and presented findings to leadership
Short-Form Content Strategy
A curated glimpse into the short-form campaigns I developed and executed across multiple Urby properties.
Strategic Contributions Beyond Social
While short-form content was a visible pillar of my role, I also contributed to the operational and strategic systems supporting Urby’s multi-location marketing efforts.
Managed and optimized Google Business Profiles across multiple properties to strengthen local search visibility
Streamlined Brandfolder asset organization to improve cross-team accessibility and consistency
Standardized Unit Book templates to ensure accurate, cohesive apartment information across locations
Conducted market research and presented insights to leadership to inform campaign direction